Most AI advisors understand the technology. Few understand the realities of public affairs and high-stakes decision-making. Megan works at the intersection of both.

Megan Buttle is one of Canada’s most experienced digital and data strategists. For over a decade, she’s worked at the intersection of public affairs, digital campaigns, and AI.

She has built teams inside traditional environments and pushed them to build and offer new capabilities. The through-line was always integration — connecting parts of a business that weren’t talking to each other, removing friction, and building something that held together under pressure.

Today, she works with organizational leaders navigating the shift to AI — helping them cut through the noise, make practical decisions, and build internal capability that boards, executives, and teams can understand, trust, and defend.

Her focus isn’t simply on what the technology can do, but what it should do for an organization, given its goals, risks, and realities.

She understands both the technical and political dimensions of this moment. Having led multi-million-dollar campaigns and worked closely with executive teams, she knows how decisions get made, how organizations change, and what is at stake when they do. In public affairs and advocacy, being wrong isn’t just costly — it’s visible.

Real Signal is the practice she built to help public affairs and advocacy teams navigate AI with clarity and confidence. The focus is not on chasing technology trends, but on building the leadership, governance, and internal capability required to use AI responsibly and effectively.